Third Space Learning
Too many children believe they simply can't "do" maths. This is because when children fall behind in class, they need one-to-one help support from their teachers or parents to help fill the gaps in their knowledge. In state primary schools in the UK, the average class is about 30 pupils. This means that a pupil only receives about 5 minutes of one-to-one time with a teacher which is not nearly enough time to help them.
To design a new website for Third Space that addresses new customers’ questions and concerns about their unique service. Third Space Learning is an intervention programme that allows pupils to have one-to-one Maths support with tutors from around the world online.
We solved 3 key problems with the existing Third Space site by:
The timing of this project was a bit unfortunate as it coincided with the summer school holidays. This meant that we had to be a bit more creative in finding teacher participants. As our main goal was to deliver more informative content while giving new visitors the feeling of confidence in the service, we had to produce higher fidelity prototypes earlier in the process to get more meaningful results.
Discovering that there were more decision makers involved than initially discussed with the client.
We attempted to recruit interviewees and testers by sending out a survey. We managed to get 42 responses, 38 of which were teachers or teaching assistants. 16 of those were our target audience, primary school teachers. Only 1 headteacher participated in the survey.
For our competitor analysis we identified 2 main competitors. The first is Mathletics which is an interactive program which teachers children maths online. The advantage of Mathletics is that they are automated and relatively cheap. The disadvantage is that when children have more specific problems, there is no real person to help them.
The second is teaching assistants. Teaching assistants are hired by the school and are there for a few hours a day. They typically help children that are falling behind in a group. The advantage of teaching assistants is that they are physically present so they can build an emotional connection with the children. The disadvantage is that they still do not provide children with sufficient one-to-one time they might need to help fill the gaps in their knowledge.
To test the usability of the existing site, we conducted a task analysis with users to determine whether they could figure out what Third Space is, what Third Space do and whether the site addressed all their questions and concerns about the service.
Our key findings from this were:
From our client brief, it was identified that headteachers were the main decision makers when investing in intervention programmes. Unfortunately due to the timing of this project we were not able to interview any headteachers, but we did get some insight from initial market research conducted by Third Space.
From our teacher interviews, our key findings were
As parents had to be notified of this programme, we identified the parent as a decision maker. These are the key findings from our parent interviews
To start our design process we needed personas to focus our design around. Personas are fictional people who are represent a large group of people summarising their goals and needs. Below are our 2 main personas we focused on.
For our initial design we wanted to achieve the following goals
After holding a design studio with the client and various stakeholders decided to introduce the following
We have designed a site that is