Before starting any design, I conduct extensive research to evaluate the business and users.
To evaluate the current business, market research, competitor analysis and heuristic evaluations are conducted to fully understand the current business needs.
For user insight, I collect quantitative and qualitative data from surveys, contextual inquiry and user interviews.
All the data collected is then summarised in to an affinity map, personas, scenarios and use journeys to help create goals for my design process.SEE some of my work
I keep users as the key focus in all parts of the design process. From the start of my design, personas and scenarios guide my design decisions.
I test my designs with users at all stages, from paper to high-fidelity prototypes. This helps me validate design decisions quickly and find areas of ambiguities and improvement.
Depending on the project, there are various techniques that I use for testing the prototypes, from informal guerrilla testing to more formal lab testing.see some of my work
I have a Computer Science background and am extremely technical. I have been developing mobile apps for over 10 years and currently specialise in iOS.
I have the most fun coding proof of concepts and prototypes, however most of my development experience is with production quality code.SEE some of my CodeSEE My Apps
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